Q4 2023 Snapshot: Top Fashion Games on iOS in Europe

As we wrap up the fourth quarter of 2023, the fashion gaming scene on iOS in Europe has shown notable trends in popularity and user engagement. Here's a brief overview of how the top five fashion games have performed, with data courtesy of Sensor Tower.

Project Makeover, published by Magic Tavern, Inc., has maintained a steady stream of revenue throughout the quarter, with a notable peak of over $400K in the last week of December. Downloads peaked at over 113K in late October, while weekly active users saw a high of over 750K in the same period.

Makeup ASMR: Makeover Story saw a significant increase in revenue from a mere $19 to over $700 by the end of the quarter. Downloads surged impressively, reaching over 160K in the final week of December. Weekly active users mirrored this growth, climbing to over 205K.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. showed modest revenue generation, with figures hovering around $1.5K to $1.8K. Downloads had a remarkable uptick in late December with over 70K new installations. Weekly active users saw a year-end boost to nearly 480K.

Lunime Inc.'s Gacha Life 2 did not generate revenue but witnessed an initial download spike of over 200K in its release week. However, downloads and weekly active users experienced a gradual decline, with a slight rebound to over 17K downloads and 92K active users by the quarter's end.

Finally, Love Paradise - Merge Makeover from Rosecrab saw revenues that varied around the $2.5K to $3.5K range. The game's downloads had a notable peak of over 33K in mid-November, and weekly active users reached their zenith at over 181K in the same month.

For more insights and detailed analytics on the performance of these and other mobile applications, Sensor Tower's platform remains the go-to resource for industry data and trends.